Advertise
Mothers News owes its success both to what it provides for its readers and what it provides for its advertisers. Readers like Mothers News because it's engaging, light hearted, and creative. Advertisers like Mothers News because the ads are a vibrant and lively part of the publication itself. Many of our advertisers don't advertise anywhere else- Mothers News is the cheapest, the funnest, and gets the best results!
We offer free design services to any advertiser (with some caveats), or will gladly run your own design (more information). We currently offer three rates for advertising: commercial, non-commercial, and birthday. For more information on why advertisers choose Mothers News, please click here.
We are currently accepting ads for the JUNE 2013 issue, and all months from then on. We will update this page when our ad space is full. Advertising space in Mothers News is limited, so please get your order for an ad in as early as possible. You needn't have all the information together- once we get the order in we will contact you about your design needs and time frame (or you can email us at MN@mothersnews.net). If you would like to take out an ad a few months in the future we can certainly accommodate.
Commercial rate
The commercial rate for advertisements in Mothers News is just $20 a vertical inch. Our ad columns are 2.5" wide, so a 2x2.5" ad is $40, a 3x2.5" ad is $60, and so on.
We will happily design the ad for you, with whatever information you provide (more info).
Commercial clients in the United States are entitled to a free box of 100 papers to distribute in their place of business for every month they take out an ad. For more information on distribution, see: distribution.
If you prepay for 3 months you get a 4th month at no additional cost!
6" x 2.5"
5" x 2.5"
2" x 2.5"
4" x 2.5"
3" x 2.5"
Non-commercial rate
The non-commercial rate for advertisements in Mothers News is $15 a vertical inch. Our ad columns are 2.5" wide, so a 1x2.5" ad is $15, a 4x2.5" ad is $30, and so on. If you prebuy 3 months of ads, you get the 4th month free!
This rate is for people whose schemes are crazy or very close to the wire, to the point where $5 is make or break. We think it's important that these things be included in the paper. No one will be told which rate they should use, nor judged on it later- it's totally your call! If you wouldn't balk at $20 an inch, though, please use the commercial rate.
As with the commercial rate, we will happily design the ad for you, with whatever information you provide (more info).
3" x 2.5"
2" x 2.5"
If you prepay for 3 months you get a 4th month at no additional cost!
1" x 2.5"
1" x 2.5" Birthday message
$10
Birthday Rate
Mothers News offers an extra special rate for birthday wishes- for $10 we will give you a 1x2.5" spot to say Happy Birthday [name]. As with the other ads, you can design it or we will. We recommend you put the date of their birthday, and recommend against putting their age (unless it's a prime number, which is auspicious).
This is strictly for birthdays!
Ad Design
• You Design It
For those of you designing your own ad, please email a gif tiff or jpg to MN@mothersnews.net. we'll need it in greyscale, at 300dpi, to size. our ad columns are 2.5" wide.
• We Design It
the Mothers News advertising team will gladly design your ad at no additional charge, given some text to work from. Due to time constraints, if we design your ad you will NOT be able to OK it or even see it until it is already printed in the paper. we are aware this is not how things usually work, but we have had no complaints thus far from any of our advertisers. .
What makes Mothers News special?
There are a lot of things that make Mothers News special, far too many to list. But beyond our most basic attributes, there are a few specific things that make advertising in Mothers News an especially smart move for a business, group, or individual.
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The ads are fun, and they get read
The same group of people that writes and illustrates Mothers News also designs the ads. As a result, our advertising content is a vital part of the publication itself, to be enjoyed and studied as much as any other section. Media consumers of the 21st century are constantly buffetted by advertising, and as a result they (we) are getting better and better at tuning it out. In Mothers News the ads are fun, interesting, and maybe a little weird, and they get read. Please note: we welcome you to design your own ad, but if you would like us to do it, we will gladly do so, for free. Added incentives to read
Each issue has a small character (a bat man) hidden in the advertising section. Readers that find him and send us a postcard with his whereabouts get a special Mothers News badge, otherwise unavailable. This insures that not only do the ads get read, they get pored over- every inch examined. Inexpensive
At just $20 per vertical inch ($15 noncommercial), Mothers News sells some of the cheapest advertising space on the planet! For 5000 copies, that works out to 16 hundredths of a cent per inch per copy. And with our special bulk rate, you can prepay for 3 months and get a 4th month at no additional cost. Serious accolades
Mothers News isn't just a fun publication that everyone enjoys, it's a solid and well-respected creation that has achieved notices across the world. Mothers News won a New England Art Award in 2011 for "Best Book" (despite not being a book), and was an honored speaker at the Baltimore Prints and Multiples Fair in 2013. Contributors to Mothers News have been published by Picturebox, Drawn & Quarterly, Fantagraphics, McSweeney's, Buenaventura Press, and Le Dernier Cri. Their work has appeared in the New York Times, Reader's Digest, Modern Painters, Juxtapoz, and Maximumrockandroll.Shared
Mothers News is easily and frequently shared, from friend to friend and stranger to stranger. Underground bands take it with them on tour to dispense at concerts. Shopkeepers insist on giving it to fun-looking people. It's both a conversation starter and a quiet friend. And due to its inexpensiveness, its brevity, and its easy charm, it is commonly found in friend's bathrooms. This is a bit indelicate, and few publications would brag about it, but the bathroom is the rare space in western life afforded to introspection and contemplation, we'll take it.Universal
Despite its nimble size and unpresupposing nature, Mothers News is not a local newspaper, beholden to any one physical location or group- it's a widely read publication, distributed eagerly across the country. Mothers News has fans, supporters, and agents in big cities and small towns across the globe-- anywhere that creative people congregate and realness is recognized. Mothers News is written for this diverse audience, in a clear and open manner, accessible to any individual regardless of geographic location or scene.
Some of our advertisers don't rely on a physical location- online stores, magazines, musicians (to some degree), publishers, etc.-- people can see their ad and connect with them more or less immediately. For our advertisers that do have a physical location- shoppes, restaurants, venues, personal ads, etc., our ads work in two simultaneous ways: 1, they promote your organization to people in your town, a standard communications tool. 2, they act as a beacon to people across the country: check out what's going on in [Cleveland / Milwaukee / Worcester / Providence / Portland (ME/OR)]. Advertising doesn't neccessarily work in a quantifiable way, and sometimes the gains you get from advertising don't announce themselves upon arrival. But if you take out an ad in Mothers News for your bookstore in Minneapolis (for example), there will be direct rewards: people across the country thinking about it and talking about it, people wanting to go, the idea of your bookstore rattling around in the minds of many as a cool fun thing, that energy being in the world. Also people in Minneapolis being like, "oh, cool, the bookstore!". And you get a box of papers!
if you are a non-commercial, practically nonexistent, or chaotic organization, please scroll up or click here.
if you have any questions about advertising, please email mn@mothersnews.net. Let's chat!
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